Imagine the feeling of exhilaration as you step onto the pitch of SA’s Flagship Stadiums, Soccer City, Moses Mabhida Stadium or Greenpoint Stadium to make your mark in history! A once in a lifetime opportunity!

On 15 April 2010, selected FNB Premier Banking clients where hosted by LIVEOUTLOUD, in conjunction with DDB SA, at the first of the Premier First events. The event, a high status premier stadium experience, brought Premier Banking from FNB and its product offering to life. Tapping into the mindset, goals and aspirations of this niche target audience FNB offered an experience that money can’t buy.

Premier clients and their guests were offered the opportunity to be the first members of the public to experience the stadium like no other; stepping onto the Soccer City pitch, touring the locker rooms, and taking a shot at goal together with a wine and dine in the Presidential Suite with some of SA’s most well known celebrities and highflyers, an experience fit for royalty!

On 22 April 2010, a high speed Police Escort to Durban Stadium saw the second of FNB Premier Banking First event with LIVEOUTLOUD. Durban’s had to add an extra element like the cable car experience. Afterwards guests were able to enjoy the spoils of the presidential suite a definite first before the Soccer World Cup kicks off.

Then finally on 29 April 2010 the last experience took place in Cape Town. Valued guests were able to experience a bird’s eye view from helicopters before touring the stadium and meeting Roger De Sa at Grand Cafe & Beach. LIVEOUTLOUD was proud to have worked with Premier Banking from FNB and DDB South Africa on executing the events in true LIVEOUTLOUD style, because in the end it’s for those who can…

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