LIVEOUTLOUD is South Africa’s premiere luxury lifestyle magazine. It is an exclusive monthly publication aimed at high net worth individuals. The magazine is sophisticated, celebrating wealth and wellness, and promotes responsible living in a constantly evolving world. Content is guaranteed to spark lively dinner party conversations, and appeals to both male and female interests. Our niche appeal has made our publication the magazine of choice for five star hotels, private charters and premier lounges around South Africa.
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TARGET MARKET
Primary reader
Both men and women of all ethnic groups between the ages of 35 and 49 who are financially established, (R40 000+) living within gated estates or luxury locations. They have had a formal education, are industry leaders holding high profile positions, and are sophisticated in nature with an emphasis on quality and image. Most will have travelled internationally within the last 12 months either for business or leisure. They’ll read LIVEOUTLOUD primarily over weekends.
Secondary reader
Both men and women of all ethnic groups between the ages of 25 and 34 who are aspirational, ambitious and driven. Image, trends and fashion are very important and the majority of consumable income will be spent on the above. They have tertiary educations, have travelled internationally and read LIVEOUTLOUD over weekends.