• Please find below links to the Continental Wings coverage:
  • http://www.mediaupdate.co.za/?IDStory=36544
  • http://www.totallymad.co.za/?IDGallery=36544
  • http://www.publicityupdate.co.za/?IDGallery=36544
  • http://www.bizcommunity.com/Article/196/39/58953.html
  • http://multimedia.timeslive.co.za/videos/2011/05/bentleys-bling-and-beauties/
  • http://www.iol.co.za/motoring/scoop-test-bentley-continental-1.1060490
  • http://www.link2media.co.za/index.php?option=com_content&task=view&id=11877&Itemid=12
  • http://express-press-release.net/84/Fast-Cars-Jets-High-End-Fashion-Diamond-25098194-print.php
  • http://www.textileglobal.com/2011/04/fast-cars-%E2%80%93-jets-%E2%80%93-high-end-fashion-and-a-diamond.html
  • http://businessbuzz123.blogspot.com/2011/05/fast-cars-jets-high-end-fashion-and.html
  • http://www.mycitybynight.co.za/bentley-launch-laced-with-learjets/
  • http://abigailkeats.com/press/2011/04/18/fast-cars-jets-high-end-fashion-and-a-diamond/
  • http://www.btafrica.co.za/index.php?option=com_content&view=article&id=1130:a-stately-occasion-at-execujet-south-africa&catid=72:airlines
  • http://www.fly-corporate.com/content_news.php?mynews=2892
  • http://www.execujet.net/en/press-releases/2011/4/a-stately-occasion-at-execujet-south-africa.aspx
  • http://www.thealeitblog.com/2011/04/bentley-gt-continental-launch-lanseria.html
  • http://www.thealeitblog.com/2011/04/bentley-gt-continental-launch-lanseria_29.html

Strategic partnerships extend the Live Out Loud niche

Live Out Loud, South Africa’s premiere luxury lifestyle publication, has formed strategic partnerships with associated sophisticated and top end brands to extend its niche, yet maintain its exclusive edge.

SAA Voyager will send Live Out Loud to its Lifetime Platinum and Platinum members as an exclusive introduction to the brand and as a valued perk to its prized members. Lower tiered members will be able to use Voyager Miles to purchase the Live Out Loud lifestyle through subscriptions and subject to the existing entrant criteria.

And as a major first, Live Out Loud has decided to introduce the publication to a select consumer audience by offering 1000 copies in a carefully chosen, limited number of Woolworths stores. This strategy will maintain Live Out Loud’s exclusivity, expose the magazine to a new discerning audience and avoid the ubiquity of other so-called luxury lifestyle publications.

These initiatives are obvious extensions of the brand into exclusive niche areas. Live Out Loud’s unique composition of luxury brand experiences, as well as its intellectual and socially conscious commentary, are perfectly complimentary to SAA Voyager’s most valued travellers and Woolworths’s discerning product conscious patrons.

In Fact Live Out Loud sold out in 35% of the designated Woolworths stores.

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Live Out Loud extends its brand into a complimentary web offering

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