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	<title>LIVEOUTLOUD &#124; Luxury Lifestyle Magazine &#187; Regulars</title>
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	<description>Luxury Lifestyle Magazine</description>
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		<title>Volvo Ocean Race – Around the World 2011 – 2012</title>
		<link>http://liveoutloud.co.za/magazine/volvo-ocean-race-around-the-world-2011-2012/</link>
		<comments>http://liveoutloud.co.za/magazine/volvo-ocean-race-around-the-world-2011-2012/#comments</comments>
		<pubDate>Thu, 10 May 2012 14:39:41 +0000</pubDate>
		<dc:creator>LIVEOUTLOUD</dc:creator>
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		<description><![CDATA[The premier ocean race of its kind, the 2011 &#8211; 2012 Volvo Ocean Race sees a six-strong fleet of Volvo 70s take to the oceans in a nine-leg journey around the world. IWC Schaffhausen, the official timekeeper for the ocean yacht race sponsoring team Abu Dhabi, gave us a glimpse into the pain, pleasure and <a href="http://liveoutloud.co.za/magazine/volvo-ocean-race-around-the-world-2011-2012/#more-4250'" class="more-link">more »</a>]]></description>
			<content:encoded><![CDATA[<h2>The premier ocean race of its kind, the 2011 &#8211; 2012 Volvo Ocean Race sees a six-strong fleet of Volvo 70s take to the oceans in a nine-leg journey around the world.</h2>
<p><span id="more-4250"></span> </p>
<h3>IWC Schaffhausen, the official timekeeper for the ocean yacht race sponsoring team Abu Dhabi, gave us a glimpse into the pain, pleasure and prestige of this remarkable sailing event. By Jacqueline Cochrane</h3>
<p style="text-align: justify;">Given its extreme nature, the physical and mental strength it requires from participants and the technology and money involved in making it happen, it’s easy to see why so many people draw parallels between the Volvo Ocean Race and Formula 1. But upon meeting two-time British Olympic medallist Ian Walker, skipper of the Abu Dhabi entry, I am reminded less of Michael Schumacher and more of British landscape painter, JMW Turner (1775 – 1851).
<p/>
<p style="text-align: justify;">See, Turner was fascinated by the violence of the ocean. Many other artists and wordsmiths have been inspired by nature, but where the likes of Wordsworth would wax lyrical about a field of daffodils, for Turner nature was something sublimely powerful, a force of profound rawness expressed in phenomena such as storms, snow and fire. Above all, it was the ocean that fascinated him; its unconquerable vastness and brutal apathy to the mortals who try traversing inspired him to create works such as “Slave Ship” and “Fishermen at Sea”. Turner was known to be an eccentric man; an introvert prone to bouts of depression, and a controversial fellow in his day. But for all his social awkwardness and intensely private lifestyle, I have a feeling that he’d have felt right at home in the company of Walker and the other sailors who participate in the Volvo Ocean Race. Like Turner, these men respond to the ocean’s lure in a way that, to the rest of us, often seems downright insane.
<p/>
<p style="text-align: justify;">“It’s the only extreme team sport there is,” explains David Hassett, Commercial Director at Abu Dhabi Ocean Racing. It is a fine, bright afternoon at Cape Town’s V&#038;A Waterfront, and Hassett is showing me and a handful of other journalists around the Azzam; a gleaming black racing yacht and arguably the most breathtaking of the six competing boats. These vessels arrived in Cape Town not long before our visit, after almost three weeks at sea. They’d covered 6 500 nautical miles from the Spanish port city of Alicante, through the Straits of Gibraltar, into the Atlantic, southwest toward the equator and the infamous Doldrums belt, picking up the trade winds near the Brazilian coast and then eastwards again and straight to the Mother City. It was gruelling, and two yachts suffered snapped masts, but that was only the first of nine legs of this race. With the globe’s oceans as its vast racing track, this mammoth competition will only come to end in July this year.
<p/>
<p style="text-align: justify;">Each of the six vessels has an 11-strong crew, made up of a skipper, navigator, two teams of four who take turns sleeping for four hours and then working for four, and a media crew member whose duties include sending real-time audio, video and written updates via sophisticated satellite technology.
<p/>
<p style="text-align: justify;">This is the first time Abu Dhabi entered a team. Watching their boat, the Azzam, peacefully moored at the V&#038;A Waterfront is like looking at a racehorse grazing in a paddock – it’s all power, just waiting to be unleashed. The state-of-the-art yacht was developed by Farr Yacht Design in the USA, and required an impressive 49 000 construction hours. The result is a 14-tonne, carbon-fibre masterpiece capable of reaching a top speed of around 70km/h.
<p/>
<p style="text-align: justify;">“You’re going to spend anywhere between US$5 million and US$8 million to build one of these things,” Hassett tells us. “But the amount of stories they generate in the period while they’re in the water is absolutely amazing. It’s a live show going around the world.”
<p/>
<p style="text-align: justify;">Everything about the Azzam impresses; but there’s nothing here that spells comfort.
<p/>
<p style="text-align: justify;">On board, what most of us think of as necessities are deemed excesses, and these are trimmed to a point that ordinary people struggle to fathom. There are no beds, as such. There is no bathroom. One sink caters for cooking, rinsing things, brushing teeth, and a water-maker that desalinates sea water is where the crew gets their supply of precious H20 from. It is as Hassett takes us downstairs to peek into the belly of this boat that we literally bump into Walker&#8230; bumping into things seems to be inevitable in these cramped spaces.
<p/>
<p style="text-align: justify;">“We divide the space by the number of people, and we get about two square metres each,” Walker, a legend in sailing circles, explains. “But the travesty of the whole thing is we don’t actually get to use much of the space, we only ever live in half the boat,” he adds, explaining that everything in the boat is usually moved to one side of the vessel. “We spend half our time carting gear around.” Stern but chipper, he tells us about their diet of freeze-dried food, which could ultimately be described as flavoured mush.
<p/>
<blockquote><p>“The biggest thing about freeze-dried food is you can eat it all through a straw – it’s good to have things like biltong and stuff, where you can use your teeth.” </p></blockquote>
<p style="text-align: justify;">The relationship between the Abu Dhabi entry and its official sponsor, IWC Schaffhausen, seems a natural fit – and not only because IWC Schaffhausen is the Official Timekeeper of the Volvo Ocean Race. “IWC Schaffhausen and the Volvo Ocean Race share the same spirit: unique brands, known for inventiveness, technical excellence, outstanding craftsmanship, masculinity and adventure,” says Georges Kern, CEO IWC Schaffhausen. In celebration of the event and with a clear nod to the pioneering spirit and courage of the crews who are participating in it, IWC has unveiled the special edition Portuguese Yacht Club Chronograph Edition. A highly reliable and elegant sports watch made of titanium, it has all the precision of nautical instruments in its make-up.
<p/>
<div id="portfolio-slideshow0" class="portfolio-slideshow">
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/05/01_Mood_Portuguese-Yacht-Club-Edition-VOR-e1336659323742.jpg" src="/magazine/wp-content/uploads/2012/05/01_Mood_Portuguese-Yacht-Club-Edition-VOR-e1336659323742.jpg" height="454" width="670" alt="Portuguese Yacht Club Edition" /><noscript><img src="/magazine/wp-content/uploads/2012/05/01_Mood_Portuguese-Yacht-Club-Edition-VOR-e1336659323742.jpg" height="454" width="670" alt="Portuguese Yacht Club Edition" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Portuguese Yacht Club Edition</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/05/03_Lifestyle-back_Portuguese-Yacht-Club-Edition-VOR-e1336659360271.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="482" width="670" alt="Lifestyle back Portuguese Yacht Club Edition" /><noscript><img src="/magazine/wp-content/uploads/2012/05/03_Lifestyle-back_Portuguese-Yacht-Club-Edition-VOR-e1336659360271.jpg" height="482" width="670" alt="Lifestyle back Portuguese Yacht Club Edition" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Lifestyle back Portuguese Yacht Club Edition</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/05/04_VOR-and-IWC_CREDIT_AINHOA-SANCHEZ-e1336659407738.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="439" width="670" alt="IWC" /><noscript><img src="/magazine/wp-content/uploads/2012/05/04_VOR-and-IWC_CREDIT_AINHOA-SANCHEZ-e1336659407738.jpg" height="439" width="670" alt="IWC" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">IWC</p><p class="slideshow-caption"> Photographer - AINHOA SANCHEZ</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/05/07_VOR-yachts-in-competition_CREDIT_-DAVE-KNEALE_VOLVO-OCEAN-RACE-e1336659626955.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="444" width="670" alt="Yachts in competition" /><noscript><img src="/magazine/wp-content/uploads/2012/05/07_VOR-yachts-in-competition_CREDIT_-DAVE-KNEALE_VOLVO-OCEAN-RACE-e1336659626955.jpg" height="444" width="670" alt="Yachts in competition" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Yachts in competition</p><p class="slideshow-caption">Photographer - DAVE KNEALE</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/05/09_ADOR-yacht-close-up-view_CREDIT_AINHOA-SANCHEZ.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="593" width="1024" alt="Yacht close up view" /><noscript><img src="/magazine/wp-content/uploads/2012/05/09_ADOR-yacht-close-up-view_CREDIT_AINHOA-SANCHEZ.jpg" height="593" width="1024" alt="Yacht close up view" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Yacht close up view</p><p class="slideshow-caption">Photographer - AINHOA SANCHEZ</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/05/10_ADOR-yacht-helicopter-view_CREDIT_AINHOA-SANCHEZ-e1336660321592.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="428" width="670" alt="Yacht helicopter view" /><noscript><img src="/magazine/wp-content/uploads/2012/05/10_ADOR-yacht-helicopter-view_CREDIT_AINHOA-SANCHEZ-e1336660321592.jpg" height="428" width="670" alt="Yacht helicopter view" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Yacht helicopter view</p><p class="slideshow-caption">Photographer - AINHOA SANCHEZ</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/05/11_ADOR-team-in-action_CREDIT_NICK-DANA-e1336660356651.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="446" width="670" alt="Team in action" /><noscript><img src="/magazine/wp-content/uploads/2012/05/11_ADOR-team-in-action_CREDIT_NICK-DANA-e1336660356651.jpg" height="446" width="670" alt="Team in action" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Team in action</p><p class="slideshow-caption">Photographer - NICK DANA</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/05/13_ADOR-and-IWC_CREDIT_NICK-DANA-e1336660545155.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="486" width="670" alt="Photographer - NICK DANA" /><noscript><img src="/magazine/wp-content/uploads/2012/05/13_ADOR-and-IWC_CREDIT_NICK-DANA-e1336660545155.jpg" height="486" width="670" alt="Photographer - NICK DANA" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">13_ADOR-and-IWC_CREDIT_NICK-DANA</p><p class="slideshow-caption">Photographer - NICK DANA</p></div></div>
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<p><em>Visit<a href="http:// www.iwc.com" title=" www.iwc.com" target="_blank"> www.iwc.com</a>  for more information or witness the action via <a href="http://www.volvooceanraceabudhabi.com" title="www.volvooceanraceabudhabi.com" target="_blank">www.volvooceanraceabudhabi.com</a></em> </p>
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		<title>Private Jets in Nigeria</title>
		<link>http://liveoutloud.co.za/magazine/private-jets-in-nigeria/</link>
		<comments>http://liveoutloud.co.za/magazine/private-jets-in-nigeria/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 12:53:44 +0000</pubDate>
		<dc:creator>LIVEOUTLOUD</dc:creator>
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		<description><![CDATA[Second only to South Africa, Nigeria has the largest concentration of privately-owned jets and aircraft in Africa. Rich in natural resources, Nigeria is set to become a big economic player on the world stage. Big business interest naturally follows economic booming regions which foster the demand for private air travel and private aircraft charters. Between <a href="http://liveoutloud.co.za/magazine/private-jets-in-nigeria/#more-4233'" class="more-link">more »</a>]]></description>
			<content:encoded><![CDATA[<h2>Second only to South Africa, Nigeria has the largest concentration of privately-owned jets and aircraft in Africa.</h2>
<h3>Rich in natural resources, Nigeria is set to become a big economic player on the world stage. Big business interest naturally follows economic booming regions which foster the demand for private air travel and private aircraft charters.</h3>
<p><span id="more-4233"></span></p>
<h3>Between 2004 and 2008 the private aviation industry in South Africa saw impressive annual growth. Then came the 2009 global recession, when the very existence of the industry was fundamentally threatened. Kevin Taylor discovers a recovering Nigerian niche market where the sky is no longer the limit for South African entrepreneurs</h3>
<p style="text-align: justify;">It is no secret the global economic collapse of financial markets and subsequent worldwide recession hit the luxury market where it hurts. Nearly three years since the start of the meltdown, thousands of jobs have been cut and billions of dollars lost. The once thriving industry of private aviation in Africa, along with the rest of the world, descended into oblivion amidst the worldwide economic meltdown.  Orders for new, private planes not only slowed down but were cancelled in perpetuity as the industry saw a two-year global shrinkage on a monumental scale.</p>
<p style="text-align: justify;">However, in 2011 things began to change, with African countries seeming more resilient to the financial crisis and ricocheting from their slump surprisingly quicker than their Western counterparts. Rich in natural resources and largely commercially untapped, Nigeria is set to become a big economic player on the world’s stage&#8230; and where there is black gold, investment follows – bringing direct foreign investment, and lots of it. Where money flows, South Africa has learned to reap the rewards of playing a mass-scale middleman between the First and Third World. Big business interest naturally follows economic booming regions, which when combined with a bureaucratic state ultimately fosters the demand for private, convenient and exclusive air travel.</p>
<p style="text-align: justify;">Closely following South Africa as the continent’s biggest market for both business jet sales and charter frequency, Nigeria has a total of 70 private aircraft operating within its borders with numbers increasing steadily, and very cleverly, this is the pinnacle on which South Africa has capitalised.</p>
<p style="text-align: justify;">Olumide Ohunayo, Head of Research and Statistics for Nigerian based Zenith Travel says: “With so much red tape attached to the registering of private aircraft in Nigeria, many businesses and individuals have made the decision to register and maintain their aircraft in South Africa to bypass the laborious Nigerian process.” This directly translates into an injection into South Africa’s coffers for Nigeria’s booming aviation industry.  “Private jet owners in Nigeria are spending on average $52.3 million annually on maintenance of aircraft, expatriate pilots and technical crew,” claims CEO for Belujane Konzult, Chris Aligbe.  “Currently, approximately 443 expatriate pilots and engineers are working on private jets in Nigeria, and with the majority of these resources coming from the southern tip of Africa, South Africa is lucratively piggybacking on Nigeria’s quick economic recovery.”</p>
<p style="text-align: justify;">Whether or not Nigeria is set to overtake South Africa as holding the largest market capitalisation on the continent will determine just how big and how fast the oil-rich nation grows, and whether such growth will be sustainable to facilitate the need for an even bigger private aviation industry. With the positive direction in which West Africa is heading at the moment, it certainly looks like it will be an industry set to enjoy positive growth for the foreseeable future.</p>
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		<title>South African Single Grain Whisky</title>
		<link>http://liveoutloud.co.za/magazine/south-african-single-malt-whisky/</link>
		<comments>http://liveoutloud.co.za/magazine/south-african-single-malt-whisky/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 08:47:07 +0000</pubDate>
		<dc:creator>LIVEOUTLOUD</dc:creator>
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		<description><![CDATA[The James Sedgwick Whisky Distillery is situated near the foothills of the Bain’s Kloof Pass in Wellington, in the heart of the Boland, Western Cape, South Africa. It is the only dedicated single grain whisky distillery in all of Africa and one which can be considered on the same level as most modern whisky-making locations <a href="http://liveoutloud.co.za/magazine/south-african-single-malt-whisky/#more-4111'" class="more-link">more »</a>]]></description>
			<content:encoded><![CDATA[<h2>The James Sedgwick Whisky Distillery is situated near the foothills of the Bain’s Kloof Pass in Wellington, in the heart of the Boland, Western Cape, South Africa.</h2>
<h3>It is the only dedicated single grain whisky distillery in all of Africa<span id="more-4111"></span> and one which can be considered on the same level as most modern whisky-making locations across the globe. Natalie Hilleli from LIVEOUTLOUD went to have a look.</h3>
<p style="text-align: justify;">I feel that maybe I should begin with a fair warning to all visiting the beautiful Cape and wanting to head to Wellington – it’s hot, exceptionally hot! It’s a good few degrees hotter than the city of Cape Town. Having left Johannesburg at dawn in the unwelcome mist and chill of an early summer morning, I was dressed for what I thought was going to be the usual ‘four seasons in one day’ Cape Town. We were heading to Wellington to visit the magnificently beautiful James Sedgwick Distillery. Needless to say by 10:00am, breathing in whisky fumes in 40 degree weather had me seeking shade in the postcard-perfect, stylish ‘barn’ where we were invited to enjoy whisky cocktails and a decadent food and whisky pairing affair in celebration of the distillery’s 125th anniversary. Overlooking a beautiful body of water, with birds flying overhead, the charm of this barn and the entire estate makes it understandable why master distiller Andy Watts and his team look so happy. Watts at the same time celebrated his own accomplishment – 20 years at the helm of the facility.</p>
<p style="text-align: justify;">The James Sedgwick Distillery, dating back 125 years to 1886, is situated near the foothills of the Bain’s Kloof Pass in Wellington, in the heart of the Boland. It is the only dedicated whisky distillery in all of Africa and one which can be considered on the same level as most modern whisky-making locations across the globe. Named after the 19th Century sea captain James Sedgwick, who became one of the pioneers of the South African liquor industry, it is home to the popular, proudly South African Three Ships Whisky and Bain’s Cape Mountain Whisky.</p>
<p style="text-align: justify;">Sedgwick settled in Cape Town in 1850 and proved himself to be quite the wise businessman. In 1859 he established the firm of J Sedgwick &#038; Company, suppliers of quality liquor, tobacco and cigars. When he passed away in 1872, two of his sons, Charles and Alfred, took over the running of the thriving business, which grew greatly under their management. In 1886 the company set up (some sources say bought) a distillery in Wellington.</p>
<p style="text-align: justify;">The facility, originally a brandy distillery, started being used as a whisky distillery 20 years ago when production of the Three Ships brand was relocated there. At the same time Andy Watts, a past professional cricketer who had learnt the art of whisky making in Scotland, was appointed as the distillery’s manager.</p>
<p style="text-align: justify;">The last 20 years have been a time of major change and accomplishments for the James Sedgwick Distillery. A strong focus was placed on ensuring the distillery would function in a sustainable, environmentally-sensitive manner and substantial renovations were made to ensure only the best, world-class quality whisky would be produced – including commissioning Forsyth’s of Scotland to produce copper pot stills for the distillery. To ensure access to a reliable water supply, a marshland next to the distillery was turned into a dam. The result is a lovely aesthetic feature to the distillery.</p>
<p style="text-align: justify;">“The investment made in upgrading the facility has resulted in the capability to take the range of whiskies we are able to produce to the next level,” Watts said. “It has given us the confidence to compete – and today very successfully – in the international arena. Our latest Three Ships 10 Year Old single malt this year alone garnered gold medals at both the Concours Mondial de Bruxelles and the International Wine and Spirit Competition.”</p>
<p style="text-align: justify;">“The whisky industry in South Africa, as opposed to the established producers like Scotland, is still in its relative infancy. However, we are constantly developing our range to underscore the country’s ability to produce world-class whiskies. Receiving recognition from these international competitions, judged by some of the world’s leading experts, is humbling and a sign that we are moving in the right direction,” explains Watts with great passion. The 100 percent single grain whisky, Bain’s Cape Mountain Whisky, came back for the second consecutive year with a gold medal from the 2011 International Wine and Spirits Competition.</p>
<p style="text-align: justify;">Drawing inspiration from the natural beauty of the Bain’s Kloof Pass, Bain’s Cape Mountain Whisky is South Africa’s first single grain whisky and is made from the finest South African grain. Its double-maturation imparts flavour and complexity, resulting in an exceptionally smooth and distinctive whisky.</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/Andy-Watts-e1334911046815.jpg" src="/magazine/wp-content/uploads/2012/04/Andy-Watts-e1334911046815.jpg" height="533" width="670" alt="Andy Watts, master distiller at James Sedgwick distillery, Three Ships Whiskey, Bain’s Cape Mountain Whisky" /><noscript><img src="/magazine/wp-content/uploads/2012/04/Andy-Watts-e1334911046815.jpg" height="533" width="670" alt="Andy Watts, master distiller at James Sedgwick distillery, Three Ships Whiskey, Bain’s Cape Mountain Whisky" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Andy Watts, master distiller at James Sedgwick distillery</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/James-Sedgwick-feature.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="340" width="600" alt="James Sedgwick distillery, Three Ships Whiskey, Bain’s Cape Mountain Whisky" /><noscript><img src="/magazine/wp-content/uploads/2012/04/James-Sedgwick-feature.jpg" height="340" width="600" alt="James Sedgwick distillery, Three Ships Whiskey, Bain’s Cape Mountain Whisky" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">James-Sedgwick-Distillery</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/James-Sedgwick1-e1334911092684.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="329" width="670" alt="James Sedgwick distillery, Three Ships Whiskey, Bain’s Cape Mountain Whisky" /><noscript><img src="/magazine/wp-content/uploads/2012/04/James-Sedgwick1-e1334911092684.jpg" height="329" width="670" alt="James Sedgwick distillery, Three Ships Whiskey, Bain’s Cape Mountain Whisky" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">James Sedgewick Distillery</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/James-Sedgwick3-e1334911107219.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="446" width="670" alt="James Sedgwick distillery, Three Ships Whiskey, Bain’s Cape Mountain Whisky" /><noscript><img src="/magazine/wp-content/uploads/2012/04/James-Sedgwick3-e1334911107219.jpg" height="446" width="670" alt="James Sedgwick distillery, Three Ships Whiskey, Bain’s Cape Mountain Whisky" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">James Sedgwick Distillery</p></div></div>
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<p><em>For further information about the whiskies produced at the James Sedgwick Distillery visit <a href="http://www.bainscapemountainwhisky.co.za" title="www.bainscapemountainwhisky.co.za" target="_blank">www.bainscapemountainwhisky.co.za</a>  or <a href="http://www.threeshipswhisky.co.za" title="www.threeshipswhisky.co.za" target="_blank">www.threeshipswhisky.co.za</a></em>  </p>
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		<title>Financial management starts with life assurance and income protection</title>
		<link>http://liveoutloud.co.za/magazine/financial-management-starts-with-life-assurance-and-income-protection/</link>
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		<pubDate>Thu, 12 Apr 2012 08:14:17 +0000</pubDate>
		<dc:creator>LIVEOUTLOUD</dc:creator>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[News and Views]]></category>

		<guid isPermaLink="false">http://liveoutloud.co.za/magazine/?p=4065</guid>
		<description><![CDATA[Any financial planner worth his salt starts with your life assurance before they move onto the sexier arena of financial investment. Peter Ceruti reports. When faced with the daunting task of where to invest your hard-earned money, your options can be nearly as frightening as your first dance party. Standing across the room waiting for <a href="http://liveoutloud.co.za/magazine/financial-management-starts-with-life-assurance-and-income-protection/#more-4065'" class="more-link">more »</a>]]></description>
			<content:encoded><![CDATA[<h2>Any financial planner worth his salt starts with your life assurance before they move onto the sexier arena of financial investment. Peter Ceruti reports.</h2>
<p><span id="more-4065"></span></p>
<h3>When faced with the daunting task of where to invest your hard-earned money, your options can be nearly as frightening as your first dance party. Standing across the room waiting for the courage to ask someone to dance with you – will she look as good when I get across the dance floor, is she suited to me, can I afford her and can I make it through the dating phase to the “pay off” stage?</h3>
<p style="text-align: justify;">How risky can you go with your portfolio choices and how much volatility can your blood pressure stand? Do you look at ‘sexy’ shares, flexible unit trusts, ‘plain Jane’ endowments, preferential shares, ‘exotic’ foreign currencies, property? The list just goes on and on.</p>
<p style="text-align: justify;">So where do you start? The last place you would tend to think &#8211; yourself, your life i.e. by protecting the source of your investment and the assets that you have already accumulated and by making sure your estate can afford the costs involved when tying up an estate. Be it your salary, a property you rent out, your home, even an inheritance or your lottery winnings. Like any worthwhile plan you need a good foundation to build on because even the best planned recurring investments will crumble and be of very little help if your income comes to an end or dries up for an extended period due to ill health or accident, while the estate duties on your huge lump sum investment could diminish the value considerably and leave a massive shortfall in your estate planning.</p>
<p style="text-align: justify;">Any financial planner worth their salt will start with your risk planning and help you determine if you have enough life cover in place, if your income protection is adequate and the correct type of cover for your needs. They will ensure your medical bills and critical illness expenses will be taken care of if they occur before they grab your investment money and “run”.</p>
<p style="text-align: justify;">After a lot of searching I have still not been able to find a crystal ball that works and while we all know that we will suffer one of life’s unforeseen tragedies, we don’t know which it will be and more importantly when it will occur. In comparison this makes investing look easy — we know the date we want to start investing, we have the investment horizons before we start and we have a good idea what we want the money for one day.</p>
<p style="text-align: justify;">Before meeting with your “advisor” take a little time and give some serious thought to your current situation. What is the total sum of your debt and how much of it can your spouse or partner afford without you? What is the bare minimum you can survive on every month if you are unable to work and your sick leave comes to an end? How much of your income do your family still need to support their lifestyle if you were to pass away? Are there any special plans you need to save for? If there is one time in your life you need to be brutally honest with yourself, this is it. Your future lifestyle and that of your family will be directly related to how you answer these questions should anything happen to you.</p>
<p style="text-align: justify;">When meeting with your financial advisor, the more they probe and question you the better the job they are doing, much like your dentist poking around in your mouth with that sharp metal spike till they find something wrong and you practically take off out of the chair. Only once you find the problem can it be addressed and solved.</p>
<p style="text-align: justify;">Before you start to worry about the bulls and bears, prime interest rates and bond prices, get yourself the peace of mind that, should you fall foul of ill health or physical injury, you will still earn an income and your family can continue the lifestyle they are accustomed to without having to dip into your investments or retirement plan.</p>
<p><em>Peter Ceruti is an accredited Momentum Financial Planner. For further details feel free to contact him at <a href="mailto:peter.ceruti@momentum.co.za" title="peter.ceruti@momentum.co.za">peter.ceruti@momentum.co.za</a></em> </p>
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		<title>Top Gear – Ben Collins the Stig</title>
		<link>http://liveoutloud.co.za/magazine/top-gear-ben-collins-the-stig/</link>
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		<pubDate>Wed, 11 Apr 2012 12:30:52 +0000</pubDate>
		<dc:creator>LIVEOUTLOUD</dc:creator>
				<category><![CDATA[FEATURE SLIDER]]></category>
		<category><![CDATA[Review]]></category>

		<guid isPermaLink="false">http://liveoutloud.co.za/magazine/?p=4053</guid>
		<description><![CDATA[BBC’s TV program Top Gear is an international phenomenon. The role of Ben Collins as the anonymous Stig in its success was significant. From a career as a racing driver, Ben Collins now includes the title of international bestselling author to his repertoire. Kevin Taylor spoke to this stunt-driving phenomenon about every man’s dream job <a href="http://liveoutloud.co.za/magazine/top-gear-ben-collins-the-stig/#more-4053'" class="more-link">more »</a>]]></description>
			<content:encoded><![CDATA[<h2>BBC’s TV program Top Gear is an international phenomenon. The role of Ben Collins as the anonymous Stig in its success was significant.</h2>
<h3>From a career as a racing driver, Ben Collins now includes the title of international bestselling author to his repertoire. Kevin Taylor spoke to this stunt-driving phenomenon about every man’s dream job to becoming one of the 21st Century’s most credible motoring authorities</h3>
<p><span id="more-4053"></span></p>
<p style="text-align: justify;">The first time I met Ben Collins was in 2011 during an event that our sister company LIVEOUTLOUD Events was hosting. They had brought him to South Africa to endorse a new luxury vehicle launch and speak at four elaborate gala dinners about his life as a racing prodigy. I got the chance to travel with Ben across South Africa, and spending time with him on the road it struck me what a genuine person he is. Although reserved in demeanour, his ability to converse about anything and everything struck me as something very impressive and it was this approachability of his nature that in my opinion completely overshadowed his celebrity status.</p>
<p style="text-align: justify;">Ben Collins was born in Bristol in the United Kingdom but lived in California during his early childhood. After school he studied law and served in the British Army for four years, with a significant part of this term devoted to working as a Special Forces driving instructor. It is here, Ben tells me, where his love for both cars and driving grew – ultimately leading him to become the stunt driver he is today.</p>
<p style="text-align: justify;">In amongst an impressive career on the racetrack beginning in 1994, including racing in Formula Three, test driving Formula One cars and racing in the gruelling 24-hour Le Mans Series, finishing fourth in the 2010 Hungaroring 1 000km race, Ben was approached by the BBC to appear as The White Stig on a fast-growing motoring series called Top Gear. The concept was unoriginal, as the producers were essentially working off a model used in previous seasons with an elusive character called The Black Stig setting various lap times in a reasonably priced car. However, on Ben’s acceptance of the role, The White Stig would become more of an all-encompassing part of the show, featuring in many of the quirky off-track segments which ultimately led to an overall increase in the popularity of the character and the show itself. The identity of The Stig became so fiercely protected, Ben was shrouded most of the time in either his signature white helmet or a balaclava to avoid identification on set.</p>
<p style="text-align: justify;">The evolution of the show, Ben says, enabled him to travel Europe and the rest of the globe extensively as The Stig, from touring the French Alps to racing exotic sports cars around the Nürburgring in Germany. Not only this, Ben featured as a stunt driver in the American blockbuster National Treasure: Book of Secrets and in James Bond films Quantum of Solace and Casino Royale. His television career continued throughout his alternate racing career, and the BBC and producers of Top Gear managed very successfully to keep the identity of The Stig a secret. Then came January 2009, when the elusive reputation of Top Gear’s most enigmatic characters was threatened by the British newspaper The Daily Telegraph.  PR and spin-doctors went into overdrive, vehemently denying Ben was the man behind the mask claiming seven-time Formula One champion Michael Schumacher to be the ‘scapegoat Stig’. Straight off the mark, Ben tells me, the media did not buy the BBC’s attempt at masking The Stig’s true identity, and Schumacher’s poor lap time on the track around which Ben broke record after record solidified their disbelief.</p>
<p style="text-align: justify;">At the same time Ben had been working on a draft copy of an autobiography, a tell-all tale about his life, from young adulthood through to present time, and in the process revealing himself to the reader as The Stig. His decision to go ahead with publishing was made when the very crux of his book was threatened to be exposed before it had even been released. On discovering Ben was in negotiations with publisher HarperCollins, the BBC brought an immediate injunction against Ben and the publisher for releasing the book, which they eventually lost. In September 2010, his exposé called The Man in the White Suit was released across the United Kingdom and met with accusations of betrayal and self preservation from the BBC and Top Gear presenters Jeremy Clarkson, James May and Richard Hammond. The Stig had finally been confirmed as Ben Collins and thousands of Top Gear fans were not impressed. Neither was the BBC who ultimately fired Ben from the show, with a dismissal akin to a dishonourable military discharge. It seemed Ben’s television career had come to a screeching halt as later attempts to feature on season 18 of Top Gear’s competitor show Fifth Gear never gained momentum and came to an end after only one season.</p>
<p style="text-align: justify;">Dealing with the fallout of revealing his identity has been part of the process, Ben tells me, however, he has never regretted writing the autobiography or coming out as Britain’s most famous anonymous character. The Man in the White Suit went to number one in several countries, opening several other opportunities, including guest speaking appearances on the back of his book’s success. Over and above this, Ben continues to be part of the racing world and his company Collins Autosport continues to be involved in television and cinema stunt driving. He lives in Bristol with his wife and three children while travelling extensively due to his international driving and presenting career.</p>
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		<title>Country living – South Africa.</title>
		<link>http://liveoutloud.co.za/magazine/country-living-south-africa/</link>
		<comments>http://liveoutloud.co.za/magazine/country-living-south-africa/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 13:13:16 +0000</pubDate>
		<dc:creator>LIVEOUTLOUD</dc:creator>
				<category><![CDATA[News and Views]]></category>
		<category><![CDATA[REGULARS]]></category>

		<guid isPermaLink="false">http://liveoutloud.co.za/magazine/?p=4039</guid>
		<description><![CDATA[Living in the country, in towns like Graaff Reinet, offers an alternative lifestyle for those city slickers who are fed up with city living. Samantha Barnes asks these difficult questions for those wanting to make the switch from a city lifestyle to country living. With rising living costs and jobs scarcer, is investing in country <a href="http://liveoutloud.co.za/magazine/country-living-south-africa/#more-4039'" class="more-link">more »</a>]]></description>
			<content:encoded><![CDATA[<h2>Living in the country, in towns like Graaff Reinet, offers an alternative lifestyle for those city slickers who are fed up with city living.<br />
<h2><span id="more-4039"></span></p>
<h3>Samantha Barnes asks these difficult questions for those wanting to make the switch from a city lifestyle to country living. With rising living costs and jobs scarcer, is investing in country property still a good long-term investment?</h3>
<p style="text-align: justify;">John Veschini, principal of Rocky Valley Country Properties, gives a qualified “yes”. John has worked in real estate for over 30 years. He also offers extensive experience in architecture and building, so can speak with authority on the matter. “Typically, a person who yearns for the smell of the country, the sense of place, the tranquility and the slower lifestyle, will invest in country living. Someone who has had enough of the density of the city and all that goes with it… to ‘escape’ to a new way of life.” </p>
<p style="text-align: justify;">John believes that life in the country can be likened to a good wine. It has the maturity of the mountains, the wind sculptured cliffs on the sea shore, the woody scent of the trees and the fynbos, and the smoothness of the undulating fields. It must be slowly and delicately savored and appreciated.</p>
<p style="text-align: justify;">Rocky Valley Country Properties hosts property portfolios of many estate agencies throughout South Africa on their website. John notes a trend in terms of demand. “Most enquiries appear to be for property in and around country and coastal villages of the Western Cape, followed by the Northern Cape, Eastern Cape and areas where game is the main attraction, such as Limpopo, Mpumalanga and northern KwaZulu Natal. The enquiries tend mostly to come from Gauteng, Cape Town and KZN.”</p>
<p style="text-align: justify;">Numerous enquiries come from expatriates seeking to return home. Foreign buyers are currently few and far between due to the Euro Crisis. Does it make sense for South Africans to invest in country properties? John believes that prevailing economic conditions are in the investor’s favour.</p>
<h2>Country Property Bargains to be had</h2>
<p style="text-align: justify;">John advises: “Presently, due mainly to the depressed economic climate, all categories of property are selling at prices of 2007 or before and at least 15 to 20 percent lower than current municipal valuations, so there are bargains to be had. With the turnaround in the economy expected by end of this year, capital growth is assured.”</p>
<p style="text-align: justify;">Wayne Rubidge, estate agent for Pam Golding Properties in Graaff Reinet, confirms: “With the continual increase in urban pressure in the cities the reasons why the country has become a popular investment will increase. Even during the economic slowdown the Karoo kept attracting frustrated urban residents longing for a life in the uncomplicated countryside. It is a great time to invest. Demand for rental homes is giving investors another option.”</p>
<blockquote><p>&#8220;Pam Golding Properties is the only real estate company to have serviced the entire Karoo. Our involvement in many towns extends to managing information centres, being active in tourism of the town and the very important heritage of many of its buildings.&#8221;</p></blockquote>
<h2>Country hot spots to invest</h2>
<p style="text-align: justify;">John responds: “There is an increasing demand for property in the country ‘niche’ market and in the Western Cape where there are seldom land claims (an important factor when purchasing agricultural property). Agricultural property is showing strong demand.”</p>
<p style="text-align: justify;">Country towns often achieve elite status through effective marketing by creative residents (think Pieter-Dirk Uys in Darling!). Less fashionable towns afford the investor a greater potential for capital growth. John Veschini recommends that first time investors choose lesser known towns such as Tulbagh in the Winelands, Redelinghuys on the West Coast and Sutherland in the Northern Cape. “Many other small towns and villages in the country fit into this category.” </p>
<p style="text-align: justify;">Wayne Rubidge advises: “Murraysburg is a hotspot, also Graaff Reinet and Prince Albert. Towns like Willowmore have been bought into – witnessed by extensive renovations going on. The Gariep area along the Orange River is seeing increased interest. Callled the Karoo’s Riviera, Vanderkloof/Gariep and Oviston are poised to take off.”</p>
<h2>Considerations before making the switch to country living</h2>
<p style="text-align: justify;">Selecting a town also depends on personal preferences. A buyer may prefer the climate of the highveld to the windswept vistas of the Western Cape. John Veschini recommends: “Travelling distance to a major airport, proximity to healthcare, shopping facilities, schooling, low levels of crime and climatic conditions are important requirements. The level of maintenance needed, especially a period home, must be considered.”</p>
<p style="text-align: justify;">Wayne Rubidge advises selecting a well-managed town that is on the upturn. “Graaff Reinet is a classic example – voted town of the year in 2010. It attracts a different buyer than the smaller town which offers a unique country village lifestyle. Graaff Reinet has the services and facilities, good schools, medical facilties and is surounded by a national park.”</p>
<h2>Demographic profile</h2>
<p style="text-align: justify;">John Veschini confirms: “More people in their 40s are buying property. In terms of agricultural property this is more apparent and sensible (it takes energy and years to learn the tricks of the trade to have a profitable farm). Modern technology plays an important role – people can do business via the internet.” </p>
<p style="text-align: justify;">Wayne Rubidge adds: “Often, who is buying depends on what town. Prince Albert which is an elite country town, attracts many due to its proximity to Cape Town and attracts many high-end investors for early retirement or as a getaway destination.”</p>
<blockquote><p>&#8220;The Karoo is seeing an upsurge in investment and interest in its abundant small country towns. Many towns are attracting early retirement investors due to prices. You sell your house in George, Cape Town or Johannesburg&#8230; relocate to the Karoo, buy a house for R450 000, and have a nice retirement nest egg. Another popular category is a Karoo historical home as a getaway place or a second home.&#8221;</p></blockquote>
<p style="text-align: justify;">Brendon McHugh and his wife gave up the corporate rat race in 2002. They moved to South Africa from the Netherlands to raise their young children and to run a wine and olive oil farm.  A former IT manager for Shell Chemicals Europe, Brendon is happy they made the move. He says, “We have a fantastic lifestyle. There is no better place to bring up children than on a farm.” Although he cautions: “I would suggest doing plenty of research before buying, as certain rural areas are still plagued by crime.” Brendon regards lifestyle farms as a good investment.</p>
<div id="portfolio-slideshow2" class="portfolio-slideshow">
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/Country-Canola-mountains-e1333631228660.jpg" src="/magazine/wp-content/uploads/2012/04/Country-Canola-mountains-e1333631228660.jpg" height="502" width="670" alt="Country Canola mountains" /><noscript><img src="/magazine/wp-content/uploads/2012/04/Country-Canola-mountains-e1333631228660.jpg" height="502" width="670" alt="Country Canola mountains" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Country Canola mountains</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/Garden-Route-property-e1333631259443.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="440" width="670" alt="Garden Route property" /><noscript><img src="/magazine/wp-content/uploads/2012/04/Garden-Route-property-e1333631259443.jpg" height="440" width="670" alt="Garden Route property" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Garden Route property</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/Graaff-Reinet-R2-e1333631308168.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="502" width="670" alt="Graaff Reinet" /><noscript><img src="/magazine/wp-content/uploads/2012/04/Graaff-Reinet-R2-e1333631308168.jpg" height="502" width="670" alt="Graaff Reinet" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Graaff Reinet</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/Graaff-Reinet-House-e1333631333874.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="502" width="670" alt="Graaff Reinet House" /><noscript><img src="/magazine/wp-content/uploads/2012/04/Graaff-Reinet-House-e1333631333874.jpg" height="502" width="670" alt="Graaff Reinet House" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Graaff Reinet House</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/Tulbagh-in-winter-e1333631376977.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="502" width="670" alt="Tulbagh in winter" /><noscript><img src="/magazine/wp-content/uploads/2012/04/Tulbagh-in-winter-e1333631376977.jpg" height="502" width="670" alt="Tulbagh in winter" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Tulbagh in winter</p></div></div>
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		<title>The new Citroen DS4</title>
		<link>http://liveoutloud.co.za/magazine/the-new-citroen-ds4/</link>
		<comments>http://liveoutloud.co.za/magazine/the-new-citroen-ds4/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 13:36:02 +0000</pubDate>
		<dc:creator>LIVEOUTLOUD</dc:creator>
				<category><![CDATA[FEATURE SLIDER]]></category>
		<category><![CDATA[Review]]></category>

		<guid isPermaLink="false">http://liveoutloud.co.za/magazine/?p=4026</guid>
		<description><![CDATA[Sports coupé exhilaration meets crossover power with the new Citroën DS4. Kevin Taylor discovers true joie de vivre in this uniquely French piece of automotive engineering The latest vehicle range from Citroën’s is the DS range – a sporty and premium version of the C4 which has garnered a surprising level of popularity both in <a href="http://liveoutloud.co.za/magazine/the-new-citroen-ds4/#more-4026'" class="more-link">more »</a>]]></description>
			<content:encoded><![CDATA[<h3>Sports coupé exhilaration meets crossover power with the new Citroën DS4. Kevin Taylor discovers true joie de vivre in this uniquely French piece of automotive engineering</h3>
<p><span id="more-4026"></span></p>
<p style="text-align: justify;">The latest vehicle range from Citroën’s is the DS range – a sporty and premium version of the C4 which has garnered a surprising level of popularity both in South Africa and abroad.</p>
<p style="text-align: justify;">I hit the road in the all-new THP 200 1.6 Sport petrol version, and to my surprise, I had a blast. Having not been a huge Citroën fan in the past, I found myself to be even more critically observant with the DS4 but at the end of the day, I can’t deny the sum total of the positives of this car overshadow any negatives, so much so that it is clear that French motor engineering has come leaps and bounds.</p>
<p style="text-align: justify;">Positioned to compete with other crossover models such as the Mini Countryman and Nissan Qashqai as well as various coupés such as VW’s Scirocco and the Alfa Romeo Giulietta, the Citroën DS range has done well to give this feisty car appeal across the spectrum.</p>
<p style="text-align: justify;">From the outside the car is attractive and sleek.  It definitely holds a French air about it with an aggressive front grille and a daring shorter rear, fitted with impressive oversized lights. I can’t help but imagine the car cruising through the South of France with Charles Trenet’s “La Mer” playing over the sound system, visiting châteaux on a sunny day. Don’t let this fool you though – there is a lot more to this car than meets the eye.</p>
<p style="text-align: justify;">In keeping with classic Citroën design, the vehicle is stylishly rounded but it is the small, modernised attention to detail that captured my attention. Wing-mirrors, contour detailing, inside door panels and Citroën badges all clad in glossy chrome add elegance to the body, especially against the Perla Nera Black option I was driving for the week. The design of the rear door is quite distinctive, with a modern angular shape to it and a door handle disguised in the top peripheral of the protruding extremity. On getting into the rear seat however, the first thing I noticed was the fact that the rear windows do not open – which seemed rather bizarre and was a bit annoying for me. Having said this, space in the back is adequate even for an adult of over six feet. Getting into the car I was acutely aware of its solid stature. The fact that all models of the DS4 come with a five-star Euro N-cap rating is no surprise to me. With six airbags, ABS with EBD and EBA, front seatbelt pre-tensioners, park assist, front and rear sensors, blind spot monitoring and traction control as a standard, I felt very secure and almost cocooned from the outside environment, even with the magnificent panoramic Zenith Windscreen that provides a fish-bowl effect of floor to ceiling forward facing views. The daytime-running headlamps are also directional, making your visibility while turning corners at night so much more clear.</p>
<p style="text-align: justify;">The car has boot space is aplenty at 385ℓ, with more than enough room for the golf equipment, kit bag and briefcase to be thrown in together and super comfortable leather seats and chrome detailing on what would be an original C4 dash give the DS4 a luxury feel. I was very impressed with the overall finish of the interior and easily forgave it for not being as pristine as some of its well-known competitors. At night, the driver has the choice of illuminating the speedometer in either bright white or electric blue, further reiterating the car’s sporty flair.</p>
<p style="text-align: justify;">The significantly raised ride height gave me the feeling of on-the-road superiority, without losing any of the Citroen DS4’s coupé audaciousness. In the front, gadgets and gizmos are abundant with a full on-board trip computer that allows you to control everything from the radio and Bluetooth cell phone connectivity, to the speedometer’s illumination and climate control. Seat heating and a special massage function in both the driver and passenger seat came as a pleasant revelation after a long day in the office.</p>
<p style="text-align: justify;">On the road, the DS4 handles very well, with little to no body roll around even the sharpest of corners. The suspension is a lot firmer than the C4, often coming as a stark contrast to the soft and comfortable interior and what seemed an almost foreign concept in a Citroën. However, this enabled me to gather a good knowledge of the texture of the road on which I was driving and for a sporty option anything but firm suspension would be a   big concern. Steering is nimble and accurate without coming across as tedious or over-protective, and overall the drive is an exciting one. A clever safety feature for blind spot protection is a small light that comes on in your wing-mirror warning you of a car sitting in either of your blind spots – something very useful for city and motorway driving.</p>
<p style="text-align: justify;">The four cylinder 1.6 litre THP version I was driving packed out 147kW and 275Nm of torque, and for its larger size the car is impressively zesty with plenty of power in the mid-gear range. Having that extra power to overtake quickly without dropping a gear is convenient and works incredibly well with the vehicle’s user-friendly cruise control system. Citroën claims this six-speed manual reaches a top speed of 235km/h with a 0-100km/h acceleration sitting at 7.9 seconds, and the engine sounds really gutsy in the lower gear ranges.</p>
<p style="text-align: justify;">With the THP derivative coming in at over R300 000 and with all of its features and added extras I consider this car a steal as you are certainly getting a good bang for your buck. With this said, although there is plenty of power and economy offered, in my opinion it is not as exciting a drive as its baby brother, the DS3.  The pull factor in this case is the fact that this mid-range sports hatch comes fully equipped with technology and luxury you would expect to find in only the highest-end vehicles or, as the trend seems to be, if you were prepared to dip into your ‘optional extras budget’. What Citroën may be lacking slightly in engine size department, it makes up for several times over with the little additions that make a big statement, and as a result I am happy to say that the DS4 has converted me to a fan of Citroën.</p>
<p style="text-align: justify;">The DS4 clearly marks a new age in French motoring, and as a result, I say <em>vive le France!</em></p>
<div id="portfolio-slideshow3" class="portfolio-slideshow">
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/156367_Full_HiRes-e1333546449733.jpg" src="/magazine/wp-content/uploads/2012/04/156367_Full_HiRes-e1333546449733.jpg" height="415" width="670" alt="The new Citroen DS4" /><noscript><img src="/magazine/wp-content/uploads/2012/04/156367_Full_HiRes-e1333546449733.jpg" height="415" width="670" alt="The new Citroen DS4" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">The new Citroen DS4</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/156412_Full_HiRes-e1333546432371.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="445" width="670" alt="The new Citroen DS4" /><noscript><img src="/magazine/wp-content/uploads/2012/04/156412_Full_HiRes-e1333546432371.jpg" height="445" width="670" alt="The new Citroen DS4" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">The new Citroen DS4</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/156417_Full_HiRes-e1333546418457.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="445" width="670" alt="The new Citroen DS4" /><noscript><img src="/magazine/wp-content/uploads/2012/04/156417_Full_HiRes-e1333546418457.jpg" height="445" width="670" alt="The new Citroen DS4" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">The new Citroen DS4</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/156421_Full_HiRes-e1333546399166.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="445" width="670" alt="The new Citroen DS4 interior" /><noscript><img src="/magazine/wp-content/uploads/2012/04/156421_Full_HiRes-e1333546399166.jpg" height="445" width="670" alt="The new Citroen DS4 interior" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">The new Citroen DS4 interior</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/156434_Full_HiRes-e1333546384638.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="445" width="670" alt="The new Citroen DS4" /><noscript><img src="/magazine/wp-content/uploads/2012/04/156434_Full_HiRes-e1333546384638.jpg" height="445" width="670" alt="The new Citroen DS4" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">The new Citroen DS4 dashboard cluster</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/04/DS4-feature-pic.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="340" width="600" alt="The new Citroen DS4" /><noscript><img src="/magazine/wp-content/uploads/2012/04/DS4-feature-pic.jpg" height="340" width="600" alt="The new Citroen DS4" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">The new Citroen DS4</p></div></div>
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		<title>The Wild – The untamed South Africa TV soapy on M-Net</title>
		<link>http://liveoutloud.co.za/magazine/the-wild-the-untamed-south-africa-tv-soapy-on-m-net/</link>
		<comments>http://liveoutloud.co.za/magazine/the-wild-the-untamed-south-africa-tv-soapy-on-m-net/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 09:12:44 +0000</pubDate>
		<dc:creator>LIVEOUTLOUD</dc:creator>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[News and Views]]></category>

		<guid isPermaLink="false">http://liveoutloud.co.za/magazine/?p=3981</guid>
		<description><![CDATA[LIVEOUTLOUD asks Tumisho Masha, one of the stars on the local TV series The Wild, to write about his experiences on the successful show. Africa is no continent for sissies and The Wild is no country for old men. The television show is a fast-paced daily dose of battles of chieftaincy, hot rangers tracking ‘the <a href="http://liveoutloud.co.za/magazine/the-wild-the-untamed-south-africa-tv-soapy-on-m-net/#more-3981'" class="more-link">more »</a>]]></description>
			<content:encoded><![CDATA[<h3>LIVEOUTLOUD asks Tumisho Masha, one of the stars on the local TV series <em>The Wild</em>, to write about his experiences on the successful show.</h3>
<p><span id="more-3981"></span></p>
<p style="text-align: justify;">Africa is no continent for sissies and <em>The Wild</em> is no country for old men. The television show is a fast-paced daily dose of battles of chieftaincy, hot rangers tracking ‘the one’ and real family issues of life, death and divorce under the smouldering African sky.</p>
<p style="text-align: justify;">The brief to the creators was to come up with an intriguing and suspense-filled storyline set against the backdrop of a six-star luxury game lodge within a large reserve with three families that have a tenuously precarious relationship and a legitimate claim to the land. According to Anne Davis, Senior Commissioning Editor M-Net Original Productions: “The families in The Wild were very carefully chosen and designed to give us many years’ worth of conflict and intrigue.”</p>
<p style="text-align: justify;">Mpeo Makape, M-Net Marketing and Publicity Manager, believes regular viewers of the show gravitate towards the enticing elements they expect from a gripping soapy – scandal, suspense, drama, sex, humour, addictive viewing, family and relationship dynamics, conflict, unpredictability and manipulation.</p>
<p style="text-align: justify;">The core target audience is females between the ages of 25 and 49. However, due to the nature of the soap incorporating action and wildlife we have seen a keen interest from the male audience. Planning began as a “big idea” hatched by M-Net in 2009. Detailed scoping was undertaken, while simultaneously working on the creative development of the concept and research into the world of game lodges. Cameras rolled for the first time in February 2010.</p>
<p style="text-align: justify;">The producers wanted to create a picture so authentic for <em>The Wild</em> that Sean Van Zyl, a real-life game ranger was brought in from the start of the scripting process. His job initially was to make sure that the script department kept it as real as possible when it came to the everyday tasks of the ranger characters in the soapy and that nobody got their impala mixed up with their eland. It soon became a full-time gig when it became apparent that the city slickers in the cast and crew would need bush training and Sean would have to keep an eye on the untamed fauna as a location manager.</p>
<p style="text-align: justify;">He recounts many stories of having to save cast and crew from various creepy crawlies found on set. One funny anecdote involved the script continuity person having to be saved from a puff adder blocking her exit from the ablutions. She had to phone the production office in Johannesburg for someone to radio Sean so he could take care of the poisonous reptile and she could get back to work and shooting could resume.</p>
<p style="text-align: justify;">Sean’s wife, Joe, is a horticulturist and fortunately she came on board too to give our lodge, Dinaledi, its spectacularly landscaped gardens and to make sure no actors ate any poisonous berries. She had to replace all the exotic plants with plant life indigenous to the area, bringing in and planting a total of 230 trees. A key theme of the gardens in and around the lodge was the aloes found on the mountains in the area and adding plants and flowers for colour and seasonal interest to keep the location green and lush. Sean and his team introduced a few animal species like Nyala to the reserve, as well as doubling the number of animals that were on the property originally – such as ostrich, zebra, wildebeest along with other species.</p>
<p style="text-align: justify;">So what makes The Wild so extraordinary? The show’s executive producer Bobby Heaney says: “An ordinary soap would be expected to be shot in a studio. It would be very formulaic with distinctly soap characters that would be shot in a traditional soap style which is mainly lots of two-person dialogue scenes focusing on emotional reactions. The Wild is not your ordinary soap – it’s shot totally on location with the major percentage of scenes being placed outside. We strive to show the magnificent African scenery as much as the traditional close-up reaction of the actors. We concentrate on making the storylines emotional, while also bringing in a lot of action sequences. <em>The Wild<em> is also shot entirely on HD cameras, ensuring that we have the best quality video drama production in the country. Finally, our stories, although based in soap, are more balanced towards traditional drama series than is usual.”</p>
<p style="text-align: justify;">Of course, the advantage of shooting a daily soap in a studio is the close proximity of shooting locations and sets as well as being able to control elements. The idea of shooting a show like this on location, an hour away from Johannesburg in Heidelberg, would have been thought to be ludicrous during the initial planning stages, but Bobby Heaney and his team have developed a shooting schedule that has built-in safety mechanisms to enable the production to cope with adverse weather and other problems associated with exterior shoots. We also have an excellent crew and cast who are up to the gruelling challenge of shooting almost an episode per day.</p>
<p style="text-align: justify;">Beautiful backdrop aside, a successful soap needs outrageously good looking and talented actors. This show boasts some of the best A-listers working in the South African television and film industry today, including TV power couple Shona and Connie Ferguson, film producer and actor James Alexander, veteran actor Ian Roberts, Cosmo sexy man Ty Keogh and former beauty queen and Idols finalist Gail Nkoane. The producers wanted the best and got the best. The storylines of The Wild are challenging and exciting for actors and this again helps to attract the best talent available. As testament to this fact the show has also managed to attract superb talent as guest artists. Survivor host Nico Panagio and television legend Gys de Villiers have really enjoyed their cameo roles and we have had the pleasure of working with Unathi Nkayi, Michelle Mclean, the Parlotones, Morne Steyn and other top local celebrities.</p>
<p style="text-align: justify;">But the hero of the show is without a doubt Dinaledi Lodge. The set of The Wild made use of an existing lodge which was adapted to suit our story. The fictitious six-star, boutique lodge has all the luxury amenities from spa treatments and gourmet cuisine to customised game experiences, with a small army of well-groomed hospitality personnel and ruggedly striking game rangers ready to satisfy your every whim. Dinaledi is typically South African and breathtakingly beautiful. It is also symbolic of the inner passions that drive the show’s characters – their “wild and untamed” inner lives.</p>
<div id="portfolio-slideshow4" class="portfolio-slideshow">
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/03/TheWild18-feature-pic-e1333097379342.jpg" src="/magazine/wp-content/uploads/2012/03/TheWild18-feature-pic-e1333097379342.jpg" height="393" width="670" alt="Tumisho Masha on the set of The Wild" /><noscript><img src="/magazine/wp-content/uploads/2012/03/TheWild18-feature-pic-e1333097379342.jpg" height="393" width="670" alt="Tumisho Masha on the set of The Wild" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Tumisho Masha on the set of The Wild</p><p class="slideshow-caption">Tumisho Masha on the set of The Wild</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/03/TheWild05-e1333098971150.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="463" width="670" alt="Resident game ranger Sean and his wife Joe" /><noscript><img src="/magazine/wp-content/uploads/2012/03/TheWild05-e1333098971150.jpg" height="463" width="670" alt="Resident game ranger Sean and his wife Joe" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Resident game ranger Sean and his wife Joe</p><p class="slideshow-caption">Photographer: Jason Boswell</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/03/TheWild21-e1333098872528.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="548" width="670" alt="Tumisho Masha" /><noscript><img src="/magazine/wp-content/uploads/2012/03/TheWild21-e1333098872528.jpg" height="548" width="670" alt="Tumisho Masha" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Tumisho Masha</p><p class="slideshow-caption">Photographer: Jason Boswell</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/03/TheWild31-e1333098829807.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="446" width="670" alt="The Wild set" /><noscript><img src="/magazine/wp-content/uploads/2012/03/TheWild31-e1333098829807.jpg" height="446" width="670" alt="The Wild set" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">The Wild set</p><p class="slideshow-caption">Photographer: Jason Boswell</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/03/TheWild33-e1333098812780.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="419" width="670" alt="The Wild set" /><noscript><img src="/magazine/wp-content/uploads/2012/03/TheWild33-e1333098812780.jpg" height="419" width="670" alt="The Wild set" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">The Wild set</p><p class="slideshow-caption">Photographer: Jason Boswell</p></div></div>
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<p><em>For those who don’t already watch the show, The Wild airs weekdays at 19:00 on M-Net.</em> </p>
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		<title>Eicma 2012 International Motorcycle Show</title>
		<link>http://liveoutloud.co.za/magazine/eicma-2012-international-motorcycle-show/</link>
		<comments>http://liveoutloud.co.za/magazine/eicma-2012-international-motorcycle-show/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 10:45:06 +0000</pubDate>
		<dc:creator>LIVEOUTLOUD</dc:creator>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[Review]]></category>

		<guid isPermaLink="false">http://liveoutloud.co.za/magazine/?p=3970</guid>
		<description><![CDATA[Gavin Pietersen of Ducati South Africa reports on Eicma – the world’s largest international motorcycle show, held in Milan It’s a cold and rainy November morning in Milan. The seemingly ancient tram is running smoothly on its familiar tracks. The faces around me are from all corners of the globe yet they all share a <a href="http://liveoutloud.co.za/magazine/eicma-2012-international-motorcycle-show/#more-3970'" class="more-link">more »</a>]]></description>
			<content:encoded><![CDATA[<h3>Gavin Pietersen of Ducati South Africa reports on Eicma – the world’s largest international motorcycle show, held in Milan</h3>
<p><span id="more-3970"></span></p>
<p style="text-align: justify;">It’s a cold and rainy November morning in Milan. The seemingly ancient tram is running smoothly on its familiar tracks. The faces around me are from all corners of the globe yet they all share a familiar sense of excitement. They are here for Eicma and the opportunity to see many of the new and highly-anticipated thoroughbreds and work horses – polished and presented to eager journalists from around the globe.</p>
<p style="text-align: justify;">Among the precious metals, carbon-fibre and shiny paint, familiar scribes and animated international trade visitors, there are elegantly dressed models in typically casual Milanese style. Comfortable and familiar with a battery of cameras all aimed in anticipation of capturing the combination of gorgeous natural beauty with brilliant cutting-edge technology and style. Magazines and websites are jostling to give millions of readers a glimpse of what will soon be parked at roadside cafes and racetracks. Welcome to the world of MOTO, in true LIVEOUTLOUD style.</p>
<p style="text-align: justify;">For over 100 years, human fascination with the two-wheeled wonder has challenged and intrigued engineers and designers to explore the boundaries of a certain kind of freedom. Travel in a different sense, which for some may be as functional as getting to work or school, while for others it beckons globetrotting and the experience of a lifetime. Heroes are born, idols are created in the hearts and minds of both adults and school kids who are captivated by the likes of Valentino Rossi, and mourn the loss of a new conqueror, Marco Simoncelli. The underlying danger ever present, yet accepted as an omnipotent force of attraction.</p>
<p style="text-align: justify;">As we begin to explore both trends and touch on history, we can only marvel at what is out there. Climb on board a 2012 DUCATI Superbike and watch as the TFT display offers you options for Traction Control, Ride by Wire and Electronic Suspension Adjustment among a host of other personalised settings to assist you with piloting what is essentially a super ballistic missile. PlayStation for grownups with a lust for adrenaline and performance way beyond the reach of the average man and far past the point of most supercars can be experienced. Quite easily it seems. Japan, Germany and Italy are at war for total domination.</p>
<p style="text-align: justify;">Adventure is a name that can be found on a variety of today’s top selling bikes. A few years ago, two well-known blokes from England and an eager camera crew climbed on a pair of fully loaded BMWs and took the Long Way Round, from London to New York via Mongolia. This Discovery Channel series shown all over the world helped to awaken the wanderlust buried in hardworking professionals, many of whom can be seen halfway up a mountainside in Lesotho or at a roadside café near Sutherland, smiling broadly, even while panting heavily.</p>
<p style="text-align: justify;">Sunday mornings are greeted with the impossible shine and heavy bass tones of Harley riders in their curious “colours”. Leather waistcoats over black t-shirts adorned with all kinds of “bad-ass”. Or so it seems, as when you get closer you notice that the guy in the chaps and bandana is actually your dentist. “Wild Hogs” indeed are more common nowadays than the whisky-fired, gun-toting bad boys of old, but all the same it is better to tread lightly in their presence.</p>
<p style="text-align: justify;">Sitting in traffic, I watch as a young girl filters effortlessly through the morning rush hour on a Vespa. Far from its Italian roots, this motorcycling icon in its most modern form makes more sense now than ever before, and I can’t help but wonder why everyone isn’t on one? Taking up so little space and zooming past big powerful German saloons with single occupants, you catch a glimpse of that familiar knowing smile. Joy in the freedom of movement at a cost that not only makes financial sense, but also treads so lightly on our sensitive planet.</p>
<p style="text-align: justify;">Back at the Eicma show, the all new “Green Zone” showcased the future of sensible travel. Both corporate giants and innovative newcomers proudly displaying what will soon become the future of personal transport. Electric and Hybrid furtively displayed along with the new wave of Ultra Efficient, continuing the fascination and glorious passion of motorcycles into the future.</p>
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		<title>40 years of Porsche Design</title>
		<link>http://liveoutloud.co.za/magazine/40-years-of-porsche-design/</link>
		<comments>http://liveoutloud.co.za/magazine/40-years-of-porsche-design/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 11:53:05 +0000</pubDate>
		<dc:creator>LIVEOUTLOUD</dc:creator>
				<category><![CDATA[FEATURE SLIDER]]></category>
		<category><![CDATA[News and Views]]></category>

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		<description><![CDATA[Porsche Design is a world-renowned, high-end luxury brand that far surpasses the market capitalisation of its motoring counterpart. Kevin Taylor sat down with Group CEO of Porsche Design, Dr Juergen Gessler on the eve of the brand’s 40th anniversary to discover just what this illustrious design studio is all about The launch of the first <a href="http://liveoutloud.co.za/magazine/40-years-of-porsche-design/#more-3961'" class="more-link">more »</a>]]></description>
			<content:encoded><![CDATA[<h3>Porsche Design is a world-renowned, high-end luxury brand that far surpasses the market capitalisation of its motoring counterpart. Kevin Taylor sat down with Group CEO of Porsche Design, Dr Juergen Gessler on the eve of the brand’s 40th anniversary to discover just what this illustrious design studio is all about</h3>
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<p style="text-align: justify;">The launch of the first Porsche Design store on the African continent took place this week at Hyde Park Corner in the leafy northern suburbs of Johannesburg. With 128 stores currently open across the globe, Johannesburg’s opening completes a full-circle accomplishment for Porsche Design as the brand now boasts the presence of at least one store on every continent, with 30 more stores set to open by the end of 2012.</p>
<p style="text-align: justify;">Dr Juergen Gessler hailed from an industrial engineering and economics educational background. He went on to head up Porsche Deutschland before taking the reigns as Group CEO for Porsche Design in 2007. While listening to presentations from the group’s management, it becomes very clear that Porsche Design maintains a definitive separation from Porsche motoring and goes as far as to explain that the vehicles carry with them a slightly more feminine presence while Porsche Design is more androgynous and sharp.</p>
<p style="text-align: justify;">“Porsche Design has nothing to do with Porsche motoring, besides the name,” explains Dr Gessler.  “The only reason for this is because Ferdinand Alexander Porsche was the creator of both entities, and put his name to both companies. You will notice the Porsche logo is not present on Porsche Design items, and vice versa, with very little motoring paraphernalia present in the Porsche Design stores.”</p>
<p style="text-align: justify;">The only similarity between the brands I managed to pick up was that both follow the time old tradition of form following function.  A functionality element is ever-present in the design work as it is in the motoring faction, however, Porsche Design has taken this a step further to incorporate a sense of engineered luxury triumphing over demonstrated luxury, a term Dr Gessler refers to as a ‘dead duck’.</p>
<p style="text-align: justify;">When I asked what exactly engineered luxury meant, Dr Gessler explained: “It is a design school of thought in which every item has been through a rigorous practical thought process. It is how we merge the convenience of user-friendliness with quality materials that make for an iconic and outstanding luxury item built for everyday use. Wheels on luggage that emit reduced noise levels, the first-ever interchangeable sunglass lenses and a kitchen toaster with a sunroof to render it closed when not in use are all examples of engineered luxury. Making practical that which ordinarily would not have been practical is engineered luxury, and you will see this in all Porsche Design products.”</p>
<p style="text-align: justify;">Grabbing my attention and plaguing me for a time thereafter was the vast selection of smoking accessories on offer from lighters and cigar cutters to tobacco and hookah pipes. When I mention to Dr Gessler that it is peculiar for such a high-end fashion brand to still be endorsing a smoking culture amidst so much legislation and popular awareness, his response was interesting: “Good question.  Porsche Design is in the business of taking everyday items and adding a personal touch to them, bringing in a sense of personality to an object that ordinarily would not be of interest or excitement,” saying this as he picked up my BlackBerry sitting on the couch next to me for emphasis. “In the past it was superior pens, and watches that defined your status in the business world, now we are personalising cell phones and tablets. We are constantly evolving with the times and you are right, in my opinion smoking accessories is not keeping up with such times but&#8230; due to the fact that Ferdinand Porsche smoked a pipe, I suppose it is keeping in line with our heritage and paying homage to that heritage.”</p>
<p style="text-align: justify;">I obtained a big sense of innovation being a key factor while speaking with Dr Gessler, who constantly reminded me of Porsche Design’s craving to better and beautify a space or object. From yacht and kitchen interiors to buildings and fashion lines, they have a need to apply their distinct Porsche Design stamp to everything they work on. When asked if any other stores were earmarked for South Africa, Cape Town and a second Johannesburg location were mentioned as possible projects in the near future.</p>
<p style="text-align: justify;">Dr Gessler comes across incredibly humble and down to earth with a fiery passion for his brand.  Over and above running an international design studio and fashion line, in his down time he enjoys chair collecting and marathon running, explaining to me that he enjoys running through cities he visits for work – especially the retail and fashion districts. When asked if he still wears his very first pair of P8478 aviator sunglasses he purchased in 1983, he laughs at me claiming: “Aviators have never suited my face shape; it was just a fashion statement all those years ago.”</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/03/Fashion_SS12_15_-065rgb-e1332848985101.jpg" src="/magazine/wp-content/uploads/2012/03/Fashion_SS12_15_-065rgb-e1332848985101.jpg" height="503" width="670" alt="Porsche Design Fashion" /><noscript><img src="/magazine/wp-content/uploads/2012/03/Fashion_SS12_15_-065rgb-e1332848985101.jpg" height="503" width="670" alt="Porsche Design Fashion" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Porsche Design Fashion</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/03/Fashion_SS12_15_2_-2225rgb-e1332849010729.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="503" width="670" alt="Porsche Design Fashion" /><noscript><img src="/magazine/wp-content/uploads/2012/03/Fashion_SS12_15_2_-2225rgb-e1332849010729.jpg" height="503" width="670" alt="Porsche Design Fashion" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Porsche Design Fashion</p></div></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="/magazine/wp-content/uploads/2012/03/MH3_4989-e1332849090401.jpg" src="http://liveoutloud.co.za/magazine/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="439" width="670" alt="Group CEO of Porsche Design, Dr Juergen Gessler" /><noscript><img src="/magazine/wp-content/uploads/2012/03/MH3_4989-e1332849090401.jpg" height="439" width="670" alt="Group CEO of Porsche Design, Dr Juergen Gessler" /></noscript></a><div class="slideshow-meta"><p class="slideshow-title">Group CEO of Porsche Design, Dr Juergen Gessler</p></div></div>
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<p><em>For more information visit Porsche Design at Hyde Park Corner, shop number UM58 or visit <a href="http://www.porsche-design.com" title="www.porsche-design.com" target="_blank">www.porsche-design.com</a></em> </p>
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